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Recent coverage of the launch of Comply Direct on letsrecycle.com highlights the hassle-free and simple “no frills” approach being offered for producer compliance, which will cover WEEE. Take a look at the full news story on their website.

A new packaging compliance service – aiming to be the “Easy Jet” of its field – has been launched by a partnership of companies in the recycling sector. The Comply Direct service is offering a “no frills” service for companies who do not wish to be part of a full compliance scheme to handle their legal packaging recycling obligations.

The new scheme, run by the Recycling in Action group of companies, initially focuses on packaging producer responsibility, but once new regulations on waste electronics come into force, plans are to expand into the waste electronics arena.

Comply Direct has said it will be targeting its service at “free riders” – packaging producers that are currently avoiding their recycling duties for whatever reason, as well as those producers registered direct with the Agency, handling their obligations outside a compliance scheme.

The scheme will also hope to attract those companies that have been members of compliance schemes in the past, and now feel sufficiently knowledgeable on the regulations to comply independently.

Spokeswoman Hannah Kendall explained: “The company offers low cost compliance, but has experts in the field. It is an online service that is easy to use and we will only be charging for services that the customer wants rather than offering an expensive scheme offering lots of services a company may not need. Its like Easy Jet, you still get from A to B, but you will not get the drinks trolley unless you want it,” she told letsrecycle.com.

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